Dimensions of Big Data for Small Business


Donna M. Schaeffer, PhD, Marymount University


Patrick C. Olson, PhD, National University





·       49% of private sector employment (SBA, 2012)


·       64% of new jobs created (SBA, 2012)


·       43% of sales  (Freudenberg, 2012)


·       51% of GDP US (Freudenberg, 2012)



(Source: http://www.businessweek.com/articles/2012-04-26/small-business-job-creation-is-stronger-than-we-think)








(Source: http://online.wsj.com/article/SB10001424127887323501004578386321069156006.html?mod=WSJ_Technology_LeadStory)

·       98% of respondents agree it is important to keep up with technology (The National Small Business Association, 2010)

·       Most of the fifty best SMEs had adopted Web 2.0 to some degree (Kim et al, 2013)

·       SMEs in the United States spent $53.0 billion on IT in 2011 and are expected to exceed $138 billion in 2012 IDC (2012).

·       SMEs account for 10% of the investment in information technology worldwide (IDC, 2012).

·       SMEs are spending increasing more of their budgets on cloud technology (Dyson, 2013).

·       Spending on security is increasing and is expected to pass $5.6 billion in 2015 (Eddy, 2012).

·       51% of small business owners view technology tool-related capital investments such as new software, mobile apps and cloud computing services as a top priority for investment (Brother International Corporation, 2013)

·       Small business owners or managers are actively using five different devices including laptops, desktops, smartphones and tablets; with some reporting regularly using as many as 12 different devices (Kass, 2013).



(Source: google.com)


Big data usually includes data sets with sizes beyond the ability of commonly used software tools to capture, curate, manage, and process the data within a tolerable elapsed time. Big data sizes are a constantly moving target, as of 2012[update] ranging from a few dozen terabytes to many petrabytes of data in a single data set. With this difficulty, new platforms of "big data" tools are being developed to handle various aspects of large quantities of data.


(Source: http://en.wikipedia.org/wiki/Big_data)














·       46 % of small business owners don't have the bandwidth or sufficiently reliable networks for cloud storage (Drobo, 2012)

·       Only one-third have actually invested in networking infrastructure (IDC, 2012)



(Source: http://www.broadbandmap.gov/)





·       Customers

·       Account data such as payments

·       Operating data

·       Activity data that tracks when and for which applications the business’ account with the service provider is used



(Source: THE  Journal)



(Source: NCR.com)





(Source: Cloudcomputingproject.com)





·       The volume of data is rising and will continue to do so simply because of the trends related to customer interaction


·       Raise awareness of cloud computing among small business owners


·       Clarify data rights in service level agreements for cloud computing


·       Improve access to high-speed broad band networks


·       Cooperative sharing of information among SMEs