Big Data Options for Small and Medium Enterprises


Donna M. Schaeffer, PhD, Marymount University


Patrick C. Olson, PhD, National University





·       49% of private sector employment (SBA, 2012)


·       64% of new jobs created (SBA, 2012)


·       43% of sales  (Freudenberg, 2012)


·       51% of GDP US (Freudenberg, 2012)












·       98% of respondents agree it is important to keep up with technology (The National Small Business Association, 2010)

·       Most of the fifty best SMEs had adopted Web 2.0 to some degree (Kim et al, 2013)

·       SMEs in the United States spent $53.0 billion on IT in 2011 and are expected to exceed $138 billion in 2012 IDC (2012).

·       SMEs account for 10% of the investment in information technology worldwide (IDC, 2012).

·       SMEs are spending increasing more of their budgets on cloud technology (Dyson, 2013).

·       Spending on security is increasing and is expected to pass $5.6 billion in 2015 (Eddy, 2012).

·       51% of small business owners view technology tool-related capital investments such as new software, mobile apps and cloud computing services as a top priority for investment (Brother International Corporation, 2013)

·       Small business owners or managers are actively using five different devices including laptops, desktops, smartphones and tablets; with some reporting regularly using as many as 12 different devices (Kass, 2013).





Big data usually includes data sets with sizes beyond the ability of commonly used software tools to capture, curate, manage, and process the data within a tolerable elapsed time. Big data sizes are a constantly moving target, as of 2012[update] ranging from a few dozen terabytes to many petrabytes of data in a single data set. With this difficulty, new platforms of "big data" tools are being developed to handle various aspects of large quantities of data.
















·       46 % of small business owners don't have the bandwidth or sufficiently reliable networks for cloud storage (Drobo, 2012)

·       Only one-third have actually invested in networking infrastructure (IDC, 2012)








·       Customers

·       Account data such as payments

·       Operating data

·       Activity data that tracks when and for which applications the business’ account with the service provider is used



(Source: THE  Journal)













·       The volume of data is rising and will continue to do so simply because of the trends related to customer interaction


·       Raise awareness of cloud computing among small business owners


·       Clarify data rights in service level agreements for cloud computing


·       Improve access to high-speed broad band networks


·       Cooperative sharing of information among SMEs