Social Media as A Leadership Tool – Donna M. Schaeffer (donna.schaeffer@marymount.edu)

Blogs: commentary, descriptions of events, or graphics or video

http://www.cbsnews.com/8300-503544_162-503544.html?keyword=BP

“Stay up to the minute on the latest news and developments from Washington, from the White House to Congress and everything in-between with the best political reporters from CBS News and CBSNews.com.”

Transcripts, videos, streaming video, e.g. Rep. Anh "Joseph" Cao, the Vietnamese-American Republican who represents New Orleans said “. . . During the Samurai days, we just give you a knife and ask you to commit harakiri."

No information on number of views and updated 12 hours prior

Micro-blogs: short blogs http://twitter.com/BP_America

videos, pictures, updates, e.g., President & Chairman of BP America Lamar McKay posted on June 15 . . . from house hearings, "Have confidence we'll know what happened. We'll learn from spill, make improvements to industry & make them quickly."

more than 2,500 followers and updated 2 hours prior

Social Networking: a web-based community http://www.facebook.com/BPAmerica

videos, pictures, updates. Postings from BP President Tony Hayward, e.g., his statement to United States House of Representatives, Committee on Energy and Commerce

25,882 People Like This and updated 2 hours prior

Events: facilitates offline group meetings in various localities http://www.meetup.com/Seize-BP

8 members

Wikis: software that enables creating and editing interlinked web pages via a web browser

http://en.wikipedia.org/wiki/Deepwater_Horizon_oil_spill

“Don't forget, Wikinews is written by people like you! If you find a topic you want to see Wikinews cover, why not create an account and write an article on it?”

Article photos, hyperlinks, and discussion board.

When I checked, the page was last modified two hours prior.

Media Sharing: online platform for distributing images, text, applications, videos, audio, games and new media

http://www.youtube.com/bpplc

This is the official YouTube channel for BP America. Videos of BP President Tony Heyward on NBC, CBS, etc.

Videos have been viewed 623,356 times

Virtual Worlds: computer-based simulated environment

BP had a counseling site for employees to report ethical and compliance concerns and had established a training university in Second Life.